Lise Watkins Lise Watkins

The Invisible Work of Designers and Why It Matters

If you’ve ever looked at your design team and wondered, “Why does this take so long?” you’re not alone. From the outside, design can look simple: make the thing, ship the thing, done. But that’s not the reality.

A huge part of design happens behind the scenes. It’s invisible work and if you don’t recognize it, you’ll underestimate your team, overload them, or set them up to fail.

Read More
Lise Watkins Lise Watkins

6 Red Flags You’re Overdue for an In-House Designer

For a while, patching things together works as a freelancer here, a Canva template there. But if you’ve grown past that stage and haven’t invested in design, cracks are already showing.

The truth is, waiting too long to hire an in-house designer costs more than bringing one on board. Missed opportunities, wasted staff time, and inconsistent branding all add up.

Here are six red flags that your company is already overdue for an in-house designer.

Read More
Lise Watkins Lise Watkins

7 Ways Good Design Makes You $$

Too many companies still treat design like window dressing, something you tack on at the end to make things “look nice.” That mindset is expensive.

This became clear to me many years ago when I was talking to a new client for a cleaning business that me and my husband had started. When I asked her how she heard of us (we basically had no money for marketing) she said she saw our flyer at the grocery store and thought, “If they put that much effort into a flyer, I bet they will put a lot of effort into cleaning my house.”

Read More
Lise Watkins Lise Watkins

4 Things That Can’t Replace Money for Creatives (and 3 Things That Can)

Companies love to say they “value creativity.” But too often, when it comes to compensation, that “value” shows up as vague perks or empty promises instead of fair pay.

Let’s be clear: nothing replaces money. Creatives are professionals, not hobbyists. Passion doesn’t pay the bills.

That said, there are a few things that, paired with fair compensation, can make creative roles truly sustainable and sometimes even tip the scales when a creative is deciding whether to stay. The difference? They require respect, real investment, and leadership that understands how creative work actually gets done.

Read More