About Lise

I was plopped in charge of my first creative team at an advertising agency when I was 19.

Since then, I’ve spent 20+ years leading designers, photographers, and other creative professionals in advertising, publishing, and technology. I’ve also spent plenty of time on the other side of the desk—as an employee, working within systems that worked, systems that didn’t, and leaders who knew the difference.

That experience shaped how I lead. I built the systems I wished I’d had: clear expectations, fair processes, useful feedback, and leadership that actually protects and advocates for its people.

Because I’ve seen what happens when you get it right. People who feel respected and supported don’t just do their jobs—they care. They fight for their teams, their work, and the business.

I’ve also seen what happens when you get it wrong. Bad systems drive good people out the door. resulting in expensive and chaotic turnover.

That’s what I bring to Watkins Creative Consulting: 20+ years of creative leadership, a deep understanding of how creative teams work, and absolutely no interest in pretending a problem is something it isn’t.

I’m here for leaders who are ready to take an honest look at what’s not working and actually do something about it.

This work isn’t for the faint of heart. But if you’re willing to roll up your sleeves, I’m ready.